2012年12月13日 星期四

期末作業

目標
為芋冰先生(小姐)賣的55年進福花生糖做一整合行銷傳播設計

方法 
依下列八個步驟來思考
  1. 確認目標受眾
  2. 設定已知傳播訊息的專用目標 
  3. 設計訊息：訊息的內容、訊息的結構、訊息的格式及訊息的來源。 
  4. 選擇傳播通道 
  5. 評估預算，常用法有an affordable method, percentage of sales method, competitive parity method, and objective-task methods. 
  6. 攸關傳播組合 
  7. 評量傳播程序的結果 
  8. 管理整合行銷過程
繳期
1月3日
張貼者： 於

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2013年2月19日 凌晨4:39

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