渣打與滙豐的系列廣告

良好的IMC須具備物理性與精神性的一致性，前者易眼見為憑，後者則是深層意義的建構。以下是渣打與匯豐兩家銀行的精神性的一致性的優良例子。前者主張Here for good.後者則著重The different point of view.

渣打銀行的系列性廣告

1. http://www.standardchartered.com/en/resources/global-en/pdf/media/Media_Pack.pdf
2. http://www.standardchartered.com.cn/here-for-good/brand-belief/here-for-good/zh/_images/brandbelief.jpg
3. http://www.standardchartered.com/_images/hereforgood_img.jpg
4. http://www.standardchartered.com/en/about-us/our-brand-and-values/here-for-good/index.html
5. http://www.standardchartered.com.hk/news/2010/c_press_20100429.pdf

匯豐銀行的系列性廣告

1. http://mrmurphy77.files.wordpress.com/2011/03/hsbc_order_chaos.png
2. http://media.unboundedition.com/uploads/HSBC_work_play.png
3. http://www.unboundedition.com/pdp_thinking/2009/jul/10/different-point-view-hsbc/
4. http://chrisnsue.wordpress.com/2009/12/19/the-different-values-of-hsbc/
5. http://www.flickr.com/photos/lohrenelozobothboyly/5348335249/
6. http://thefinancialbrand.com/6361/hsbc-brand/
7. http://chrisnsue.wordpress.com/2010/03/04/even-more-different-values-of-hsbc/
8. hsbc的文化差異廣告

花旗銀行的系列廣告

1. 花旗200年